 |
|
|
|
|
AKTUALNO, VPISI V JEZIKOVNE TEČAJE ZA šOL.L. 2010/11 ŽE POTEKAJO!!! ZAčETEK POMLADNEGA SEMESTRA 1 .FEBRUARJA 2011
|
| Preberi več |
| |
| PRIJAVITE SE |
| |
 marketing: - marketing organisation
- marketing research
- customer consumer behavior
- marketing planning
- elements of marketing mix (product, price, place, promotion)
- pricing
- distribution
- promotion
- export
- global marketing
Odlomek iz literature: '...All forms of sales literature come under the headig of below-the-line, including leaflets, folders, brochures and catalogues, many of which are indispensable at the point-of-sale. Most consumer durables require sales literature. Give-away print is also required to meet the response of couponed press advertisements, or to be handed out at exhibitions. The catalogue or brochure is an essential advertising medium for direct response firms, horticultural suppliers and package tour operators...' advertising: - advertising history
- types of advertising
- advertising media above the line
- advertising media below the line
- sales promotion
- direct mail and direct response
- advertising, compared public relations
Odlomek iz literature: '...Weakness of commercial television:
If commercial television was the last word in effective advertising media one would be entitled to ask how have all the other media survived, and how is it that press continues to dominate? Of course, realistic and powerfull as it may be, television does have its limitations:
a) It tends to reach mass audiences, whereas one can be much more selective with press.
b) If a lot of detail is required by prospective buyers, the press wins again.
c) Because of audience size it is costly, and there are thousands of advertisers who appeal to smaller markets and cannot justify the cost of television.
d) Little else can be done while watching television, compared with radio, although 'zapping' is possible when irritated viewers (using their remote control pad) eliminate commercials or at least the sound, or switch the channels...' public relations - general about public relations
- public relations objectives
- appreciation of situation
- public
- media
- public relations techniques (news release, press reception, open days)
- exhibitions
- public relations ethics
Odlomek iz literature: '...Becoming involved in a local community, such as providing a wildlife garden at a local hospital, may involve the organisation in giving grants, equipment and staff time. Tackling a discrete project can be helpful in providing a clear focus for community involvement for the company's staff. It can also act as a toe in the water before the organisation considers community involvement on a wider scale...'
|
|
